His presentation started with identifying key ongoing trends such as farm-to-table, the maker movement and the democratization of marketing and production. He threaded these together and pointed to a new opportunity for us to revitalize local manufacturing.
"As designers we find ourselves in a unique space and time. We have the ability to make a huge difference but only if we seize this opportunity right now".
He showed how global design firms such as IDEO and TEAMS use strategy to improve user experience through design and add intangible value to objects through design. These methods can be used on a local scale, and combined with product strategies involving time-to-market and customisability, we can give the advantage back to the smaller, local producer.